Design is expression – form with a function. We translate brand and message to experience with a purpose. It’s art, by Iacono designers, in the service of communication.
What happens off stage is just as important – especially in the spaces people gather to celebrate, network, connect or sample products. Inspiration is always found in the brand, and the event identity; while the look, style and structure serve very specific objectives. In this example, the expo allowed attendees to experience an all-natural, environmentally friendly product line.
If a business exists, but no one hears the message, is it really a business? And if a meeting is staged, but few attend, is there any value? The answers are: NOT FOR LONG and NO! It’s imperative to market – market your brand, market your value proposition, and market your meetings. In this example, we created a campaign – modeled on a “tabloid” web site – that delivered record attendance and product sales.
As a business: you are what you say… what you do… and how you look! We use words, design, color shape and imagery – across a broad spectrum of media -- to create an identity that expresses exactly who you are and what you aspire to be. Each and every communication is an opportunity to build equity in your brand, and further define your mission.
People still read; and print is still a powerful medium – particularly when it supports an event or a campaign. These samples – including brochures, mailers, billboards and window graphics – played a vital role in a fund-raising campaign designed to modernize and expand one of Cincinnati’s oldest and most respected high schools.