750 - 2,000 ATTENDEES
More space affords more opportunities for brand encounters. A larger audience means the action on stage is magnified. So we design not only to the message and the budget, but to the space as well.
Close To My Heart\
Procter & Gamble\
CLOSE TO MY HEART
After years of emphasizing the brand, the objective was to focus on values. We forged an immediate connection with the audience through a “button wall.” Each button represented a core value, and every attendee selected the button, or value, that meant the most to them. These buttons created an immediate bond, added an interactive component on stage, served as networking tools, and provided an entrée to customized events and giveaways.
The Direct Selling Association was celebrating its 100th Anniversary. Design and creative were driven by its storied past. A History museum paid tribute to the industry’s impact on American business and culture. And every gathering became a very special platform for celebration.
The intent of this meeting was to recognize and reward achievement, while also motivating attendees to be assertive in their pursuit of sales excellence. The set design incorporated 2 water walls, and the opening module was an energetic “pep rally,” driven by a mix of lighting, media and special effects.
PROCTER & GAMBLE
Our client wanted to forge a strong connection between the general session and the product expo. So we designed the set as a home, with an Austrian backdrop. As the session concluded, the audience was invited to join a backyard barbeque. The drapery rose, revealing the expo in a “backyard setting,” and allowing the audience to have immediate access to the expo.