250 - 750 ATTENDEES
No event is small. But the scale dictates the approach; and Iacono understands the unique needs of intimate gatherings, planned in smaller venues. Small IS NOT necessarily a limitation!
In Chicago for the National Restaurant Association Trade Show, Cintas needed a clever staging solution to cut through the clutter and attract visitors. A stylized cityscape, turntable, and recorded audio tracks allowed visitors to take a guided tour of the Cintas value proposition.
In this instance, we maximized the value of the budget by using existing set components as the inspiration for the set and environmental décor. The result: a cost effective solution that still delivered a distinct and customized identity.
The Macy’s brand is a powerful asset; and every gathering is an opportunity to inspire by immersing attendees in the Macy’s culture. Extended branding, with a fresh twist met this objective; but we exceeded expectations by integrating key business messages that were explored in depth during the meeting.
The event was staged in Paris; and we were instructed to deliver a set and room décor with a distinctly international flavor. The space was small, with an open atrium. So we created a theater in the round, while truss and soft goods were used to place the audience at the base of the Eiffel Tower. Having partners around the world, proved incredibly valuable on this project.